Do you approach keyword research and link building and why does it matter

[vc_row][vc_column][vc_column_text css=”.vc_custom_1677135662092{margin-top: 0px !important;margin-bottom: 21px !important;}”]As with the question above, your answer might vary. You’ll want to explain which keyword tools you use for research, as well as how you go about it. For example, if you use Google Keyword Planner to do your keyword research, then that’s your answer for the tool used. But you must also explain how you go about it. You must demonstrate you do more than simply guess at a keyword and type that into the tool before checking the results. For example, perhaps you use personas to consider potential problems a prospect faces, and you look for keywords around that. You should also explain that you consider longer keyword phrases, search volume, and the competitiveness of a keyword. Demonstrate that you know how to find the sweet spot in keyword research, where the keyword is narrower so it’s targeted and has good search volume, but is not highly competitive.

Keyword research helps you find which keywords are best to target and provides valuable insight into the queries that your target audience is actually searching on Google. The insight that you can get into these actual search terms can help inform your content strategy as well as your larger marketing strategy. Keywords are words or phrases people use to find information or products in search engines. For example, if you wanted to buy food for your puppy, you might type the keyword “food for puppies” into Google. Properly conducted keyword research helps you to: Better understand your niche and target audience.

[/vc_column_text][vc_row_inner][vc_column_inner][vc_single_image image=”46″ img_size=”full” css=”.vc_custom_1676981394394{margin-top: 0px !important;margin-bottom: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}”][vc_empty_space height=”30px”][/vc_column_inner][/vc_row_inner][vc_column_text css=”.vc_custom_1677135698202{margin-bottom: 21px !important;}”]It’s a simple process, but you need two things to do it well: Good knowledge of your industry. An understanding of how keyword research tools work.

[/vc_column_text][vc_column_text css=”.vc_custom_1677135789435{margin-bottom: 21px !important;}”]Google exists to serve the searcher. That means Google is constantly trying to determine which results are most relevant to any given searcher and any given time. In addition to relevance, Google considers credibility too. So the search engine looks to see if other websites have linked to yours. If so, that means your content is worth linking to and is, therefore, more credible when compared to a website not linked to externally. In a nutshell, link building is what SEO professionals do to try and get links to their websites in order to improve search results.

Link building is a search engine optimization technique that increases your search engine ranking. Links are one of the primary ways that search engine algorithms determine the relevance of a page. Having a good number of links to a website indicates that the content is there is valuable.[/vc_column_text][vc_empty_space height=”5px”][/vc_column][/vc_row]